There is no point in making a video if no one watches it! Most videos are made to gain exposure for your company, or to help sell a product, so having the maximum amount of people watch your video is a definite bonus! But in order for this to happen, you need to be marketing.
Videre Video Productions help with the marketing by creating a YouTube account, optimising your videos and getting the ball rolling.
However, YouTube is only designed to help you get exposure of videos you’ve already made. If you want to get the most exposure possible and get the most views, you have to do a lot of ground work yourself, before you even start filming!
Step One: Think about your target audience
Thinking about what audience you want to attract is mandatory. If, for example, you were to make a product video for a stair lift you would be thinking about the kind of people that want one. They are usually older, or handicapped and looking for practical reasons as opposed to an impulse buy. This means you need to adjust the video content accordingly; no fast montages or flashing lights with heavy dance music! People looking at this product video will want to know how it works, how much it costs and hear testimonials from customers. So, in you’re video you want to show it working, maybe have the cost added as text and incorporate some positive customer feedback.
Step Two: Stick to one niche at a time
This follows directly from your audience and is similar as you want to attract the people who would be interested in your video. Concentrating your energies into one area will mean that you become top dog there and get the most out of it. This then makes it easier to move onto a new thing and remember, as your company grows so will your ability to do more!
Step Three: Video content
The people in the video
Once you have established your target audience, you can then work on how you’re video will look. If possible, get a well known ‘name’ to appear. This doesn’t have to be David Beckham, although it would be nice! If you’re in economics, ask a well known economist. Keep it relevant to your video content!
If you decide to have Talking Heads, think about who will be doing it. If you read the previous blog on Talking Heads then you will be able to see what qualities the person needs and make a more informed decision
You may feel mean saying to people that they can’t be in the film but you have to think about the finished product and the results you want to see from it. You want the most from your video so you need to make it the best you can.
Interactive videos
Making a video that involves the audience is a brilliant way of making sure people come back again and again. Videos can be interactive by making them into a competition, or asking questions in the duration. If you decide to make competitive videos, it will mean you have to do promotional work before the video is released on your website and social media pages etc. It’s a good way to make people come back again and again but remember to think about possible prizes and keeping the content relevant! Competitive videos work the best for overall company exposure and can lead to an increase in product sales.
Another way to make them interactive is to make the viewer engage with the content. All videos need to be engaging but sometimes they need an extra push. Choosing the right people, filming it with the right exposures, colour grading it, keeping the editing interesting, adding music etc. are all things that will keep your video engaging. However, if you feel like it needs an extra push, try posing questions in the video. Make the viewer think while they watch so they don’t switch off.
Step Four: Making the video
Doesn’t need a lot of explaining! You need to film the video but with all your pre-production planning this should be a case of just recording the content!
Step five: Uploading your videos
YouTube can be a daunting thing if you are unfamiliar with it and we have a series of previous blogs designed to help you:
Finding Success Through YouTube
Optimising Your YouTube Channel
Making Your YouTube Channel Visually Appealing
Upload Your Videos To YouTube & Optimising Them
Networking With YouTubers
Take a look through them for a better understanding of YouTube and how you can get the best from it.
There are other websites you can upload videos to, like Vimeo. It is also advisable to add any videos to your own websites as it makes it more accessible for your clients.
Step Six: Update regularly
People who upload videos regularly have a much higher following than people with one or two videos. Try and get a series and release them one at a time, week by week. Remember to promote the next video before you release it and engage with people. If you have a big run up to a video you are releasing have a forum where you will answer enquires about it!
Step Seven: Social media
Create social media pages and tell people about your videos! It is easy to Tweet about your up and coming videos and add links to both Twitter and Facebook once your video goes live. Remember to update it regularly and be prepared to interact with followers!
Making a video is one of the best ways to promote your business, whatever industry you are in and Videre Video Productions make all kinds of film! For more information about making a video for your company with us, contact Videre.
Videre Video Productions
Commercial House
53b Kingsbridge Road
Newbury, Berks, RG14 6DY
Email: info@viderevideo.co.uk
Tel: 01635 550431
